Empowering Saudi Arabia's Entrepreneurial Future

SEDCO Holding, a prominent Saudi investment company established in 1976 in Jeddah, Saudi Arabia, has evolved from its origins as a modest trading and contracting enterprise into one of the Kingdom's largest family-owned businesses. Renowned for its commitment to exemplary corporate governance, SEDCO Holding has earned recognition as a global leader in investment management. It strategically fosters positive and sustainable societal impact, aligning with Saudi Vision 2030 objectives.

SEDCO Holding oversees a diverse investment portfolio spanning over several strategic sectors such as hospitality, healthcare, education, asset management, and real estate. Emphasizing strategic growth areas that bolster Saudi Arabia's economic diversification goals, the group actively contributes to national development initiatives, advancing both economic progress and societal welfare.

For more details about SEDCO Holding, please visit www.sedco.com

Rowad is a training program aimed at enhancing financial awareness among entrepreneurs through courses that shed light on how to manage financial operations in startup companies, thereby increasing their chances of sustainability. This is achieved by educating entrepreneurs on how to prepare feasibility studies, structure pricing models, identify and manage financing opportunities, understand Islamic banking and the options it provides, and interpret financial indicators and reports.

Rowad was born from a simple belief: that every Saudi entrepreneur deserves access to quality education, practical tools, and a supportive community — regardless of their background or financial situation.

From aspiring founders with just an idea to established businesses ready to scale internationally, Rowad provides a complete ecosystem of support across every stage of the entrepreneurial journey.